Manford builds and runs the distribution system for Bitcoin, finance, energy, and AI companies: the content that pulls the right people in, the funnels that move them through, and the numbers that tell you what is working and what to stop paying for. Built on Claude Code, a proprietary second brain, and swarms of agents. Proven on Simple Mining first.
Every business is stuck in one of three places: people cannot see you, people see you and do not buy, or both. We find which one first, then build only what that situation needs.
One hour with Billy, plus the written report. The report comes from running our second brain, years of curated marketing, offer, and Bitcoin knowledge, against your business. It finds the openings a fresh pair of eyes cannot, because it has already seen what worked for hundreds of others.
You publish something sharp and it gets fourteen likes. Someone half as sharp posts daily, works the replies, and owns the audience that should be yours.
Views, followers, maybe a list, and none of it turns into booked calls or revenue you can trace. The funnel is missing or nobody has measured it.
The company is winning on product and losing on distribution. Usually a recent raise, an engineer-founder, and no marketing hire yet.
Each engine stands on its own. Every engine runs on the Brain, so the Brain comes with whichever one you start with. The bundle costs less than the parts.
| Engine | What ships | Price |
|---|---|---|
| Brain | Client profile, a voice profile tested against your real writing until drafts pass a blind read, positioning and counter-position, hook library, and a knowledge base seeded from your material and connected to Manford's second brain. | Included |
| Content Engine | X and LinkedIn engines, reply and quote engines, a Slack approval desk that takes about 15 minutes a day, 90 days queued in your scheduler, a weekly report. First engine live within 7 days of voice capture or the install is free. | $7,500 |
| Funnel Engine | A lead magnet, the five-email course behind it, a booking flow, a VSL script, and CTA architecture so every post that performs points somewhere. Webinar funnel add-on: $5,000. | $7,500 |
| Economics Engine | An LTV-to-CAC and return-on-ad-spend dashboard on your data, attribution scaffolding, and the weekly performance report. Built once for Simple Mining, rebuilt for you. | $5,000 |
| Channel Plan | Creator and affiliate program design, a paid test plan, an SEO map, and the allocation memo: spend here, stop there. | $3,500 |
| Full Install | All five plus the Marketing Operating Kit: cadence, measurement definitions, tool stack, and the 90-day plan your next marketing hire edits instead of writes. | $35,000 |
Owner-operators usually start with Brain plus Content Engine at $7,500. Companies usually take the Full Install, which includes the Operating Kit and a fractional CMO in the seat for the first 90 days. Regulated buyers (public companies, RIAs) carry a compliance premium for approval chains, blackout calendars, and securities-counsel escalation.
Every build includes its first 30 days of Managed. After that you choose the level. The system adapts every week, because funnels break, channels shift, and the numbers tell you where to move the spend.
The machine runs, you approve. Drafts land in your own scheduler every day. You keep the taste calls.
We run it and we judge it. A human polishes every draft, works the replies, iterates the funnel, and tells you each month what to do more of and what to stop.
We take a maximum of five all-engines Managed clients at a time. The judgment layer is human and we keep it that way.
This is not an agency with headcount. It is an architecture, built once for Simple Mining and installed for every client since. We do not hide the AI. We name the stack.
The main stack. Drafting, repurposing, replies, reporting, research, and the dashboard build all run here, with multiple models routed by task and keys handled as infrastructure.
A compiled, linked knowledge base of hundreds of marketing, offer, distribution, and Bitcoin sources, served to every agent through a memory layer. Proprietary judgment instead of generic model priors. This is why the output does not read like AI.
Parallel agents for ideation, hooks, replies, audits, and counter-positions. A human approves in Slack. Nothing ships without the tap.
Scheduled jobs on Hermes infrastructure: daily briefs, trigger scans, inbox triage, weekly performance reports. They run whether or not anyone is at a keyboard.
The five engines are made of these. The audit decides which modules you need and in what order. Nobody buys all twelve.
A voice profile tested against your real posts until drafts pass a blind read.
100+ scored openers, refreshed weekly from what actually performed.
Daily posts, threads, and long-form queued in your scheduler.
Platform-native posts and cadence, not X reposts.
Replies drafted and triaged. High-value people flagged to you.
Quote-post drafts on the biggest conversations in your niche, with your take.
One essay or podcast becomes twenty pieces across platforms.
Lead magnet, email course, booking flow, and CTAs so every post points somewhere.
LTV-to-CAC and ROAS by channel, cohorts, payback. One view leadership reads.
Creators, affiliates, paid tests, SEO, and the allocation memo.
A weekly report: what shipped, what performed, what we changed.
Every draft lands in Slack for your tap. Nothing ships without it.
Expert-led businesses in Bitcoin, finance, energy, and AI whose product is ahead of their distribution. Two signs you are one of them: you just raised, or you just posted a marketing role.
Paid newsletter writers, course sellers, CPAs, advisors, and educators in investing, macro, Bitcoin, and AI. Your thinking is strong and your distribution is weak. Usually Situation A.
Bitcoin, fintech, energy, and AI-infrastructure companies with 11 to 200 people, an engineer-founder, and nobody who owns marketing yet. Usually Situation C.
Micro-cap companies in mining, energy, Bitcoin treasury, and AI infrastructure whose stories the market does not understand. Founder-led narrative from public sources only.
Simple Mining started where most expert-led businesses start: complex product, niche market, almost no mainstream awareness. Billy joined as CMO at the start of 2024 and built the system on Claude Code, a second brain, and swarms of agents, then ran it on the company.
Followers went from 9,000 to 50,000. The email list went from 7,000 to 30,000 on webinar funnels, giveaways, and gated field guides. Marketing-sourced revenue went from about $5 million to $15 million in one year, and the company made the Inc. 5000 both years since, on 894% three-year growth. The same engines, with every lesson in the skill library, are what we install for clients.
When you hire Manford, you do not get a pitch deck. You get an operating system we have already run on a real business.
Book a Signal AuditManford is built by the CMO who took Simple Mining from 9k to 50k followers, 7k to 30k on the list, and $5M to $15M in marketing-sourced revenue. The playbook ran on a real business before it was sold. The proof is the case study, not a pitch deck.
Every draft passes a human approval desk. We do not hide the AI, and we do not let it invent the substance. Your essays, calls, filings, and transcripts are the source. The second brain grounds it. A human approves.
We install the system in layers, starting with your situation. You pay for engines installed, never posts per week. Add engines as each one proves itself in the numbers.
Brain, voice profile, hook library, dashboard, content archive, audit log, agent memory. If you ever leave, you walk out with the engine we built for you. No vendor lock.
Book a Signal Audit. One hour, the second brain runs on your business, and you leave with your setup, what is working, your counter-position, and the build plan.
Book a Signal Audit